New Business

If you are not from around here, we have a new Buffalo Wild Wings on the south end of town. I had the pleasure of getting to go to the new restaurant with a VIP invitation. With the VIP invitation, at least one person from every table had to order wings to sample them with everybody on the table. You had your choice of sauce or as I did, let the waitress pick out one for me. Also, all the profits from the alcohol went to the charity, Caring for Kids. I enjoyed the meal and of course being able to have a drink of my choice with that meal just made it even better. After getting away from the great atmosphere that was at the new business, I began to sort out why this new establishment would give away free food and donate its profits from the alcohol sales to a charity. With this management class in mind I began to think, what better way to get the word out for the new business in town than word of mouth. The way that they did the meal requirement, not one individual had to order something that they might not have liked. They got to sample the wings and everybody around the table discussing what they liked or disliked about each item and free of charge. Not to mention that free food seems to taste better. What better way for advertisement than positive vibe out in the community and at the work place. Not only will these VIP people come back, but they will in turn with word of mouth, get others to try it. This costs the business money up front, but from the advertisement standpoint, what better way than to pack the restaurant full of people, give them free food and send them on their way with something to talk about. This,in my opinion is a great way to advertise instead of other advertisement options and wait for somebody to walk in or hear from somebody else how good it is before they will try it.  Now we are down to the blue ribbon prize, first impression of the new business, giving back to the community with donating to a good charity. This just put the icing on the cake for the new business to get welcome arms of acceptance in town. Get a chance, try it. It was a pleasurable experience for myself and my family and I personally am enjoying more new businesses coming to town.