Discount Coupons

Ever go shopping and when you check out the receipt has a coupon on the bottom saying, "$10 off on your next purchase of $25 or more"? You really feel special as a customer and you start right that minute planing your next trip back to the store and what your going to buy in order to get that $10 off. You are probably going to buy something that you don't really need just so you know your purchase is more than $25. You go back to the store with your purchase plan in mind just to get that $10 out of the company. By the time you make it to the check out you find something else that you think you need. Total bill, $73.76. Marketing mission accomplished. The store got you back in the door with the thought that you are getting $10 for free but instead you spent three times the amount that you had intended to in order to get that $10. If the store really was giving you $10 off, they would give it to you on the present purchase. Marketing strategy to get you back in the store to spend more money worked as planned. Give that a little thought the next time you get that special coupon.