Sunday, September 13, 2015
Marketing Follow Up
I made a trip to Dallas, Texas a couple of weeks ago for pleasure and went to a truck show in downtown at the conference center. As I walked around taking in the different marketing technique's and I came across an item that I was personally interested in. The lady in the booth told me and demonstrated the product to me. She asked if I would be interested in somebody contacting me on this product, so I gave her my contact information. Now, I am in Dallas, Texas and live in Alabama, my thought was I will never hear from this company, which has been my norm in the past with this type of situation. This was on Friday and on Monday morning I got a call from a representative out of Ohio. Now this is follow up. This company is set up to advertise their product and then make the contact a priority with marketing this item. To my surprise they had a salesman in the area and could meet with me that afternoon. I have never had this kind of response on any product that I have asked for more information. The salesman showed up on time and had a good demonstration, we discussed prices and warranties and I bought the product. It would be nice if all companies would be this good at getting the product out there. Some companies just act like your not big enough for them to fool with. The company will be at my house to install the product this Wednesday. We will see if the delivery and installation of the product is as impressive as the marketing and sales.
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Many of these vendors at trade shows use pretty hard sales tactics. Sometimes their sales style gets on my nerves but I have in the past been impressed with one or two and bought their products. I hope your purchase is all that it was promised to be.
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