Hands On

This past week I went to Kentucky to a utility trade show. I've never been to a show like this but I saw a different approach to marketing here. I would not be hesitant to say that there was in excess of 3 billion dollars worth of equipment on the expo grounds. It cost a lot of money to get this equipment to this location as well. The unique side of this show that I have not seen before is the equipment was set up for actual hands on test drive. You could climb up on a piece of equipment and operate it and make your decision instead of listening to a salesman who only knows what the company tells them about these products. What a marketing concept. You actually get to feel and see what the equipment does in person. Most trade shows have the look how pretty the new product is and this is what it can do for you and your company attitude. This attitude has worked for a lot of years, but I will have to say that this hands on concept was awesome. The vendors that were in doors were also set up to show how their product worked and let you try it out. Very interesting business marketing concept.