Playboy Magazine

What a magazine in the good ole days. Of course some people know this magazine as a skin magazine. That it has been indeed, but if you take a minute to get past the nude pictures, this magazine has always offered a lot more. In the years past, it was actually considered as the bible for cool men's fashion. It was a way of understanding certain lifestyles that young men looked to live. As of March, 2016, Playboy has announced that it will stop publishing images of nude women. It's bad enough that the circulation's has dropped from 5.6 million magazine's in 1975 to less that 800,000 in 2015, they now are going to stop doing what the magazine has always been known for. This is going to be a very difficult marketing problem. Common sense in my book say's that the company should have done something long before a loss of 4.8 million magazine's per year. Playboy's issue is defining what the brand stand's for as it revamps its editorial content. At least they have the heritage and they have the very clear authentic position. Before you give up on Playboy, note that it did away with nudity on its website in 2014 and the digital version actually attracted more traffic as well as a younger audience. The strategic decision resulted in a 375 percent increase in global unique monthly visitors to Playboy.com. The editors are going to have to figure out who its audience is since the magazine isn't nearly as accessible to the younger demographics. It seems that it would have been a better move to have addressed this problem a little at a time over the years as the magazine was losing its audience instead of such a drastic move all at once, or a have too if you will. I wish Playboy well on its transition and its major journey as it reworks its marketing strategy. This will be interesting to follow the restructuring of this magazine.