Sunday, November 8, 2015

RV Parking Ownership

In Cullman, Alabama we have the beautiful smith lake. People from all over the country come here and buy lake lots and build their dream homes. There is just one problem and that is that the price tag for a lot on this lake is expensive. Some of these lake lots sell for more that some people have in their homes. Then there is this rv campground that I heard about that you buy your rv spot instead of rent for the night or week. When I first heard about this along with the price tag, I thought that this was crazy and could not see it being successful. Then I looked at this from a need and a marketing angle. There are people who own rv's that would like to own a piece of the lake as well, but know that this is all too expensive. This campground marketing plan enables these people to do both.  There are people who own rv's and have paid a lot of money for them and enjoy the camping world. But the average person cannot afford a rv and a place on the lake both. The man who started the smith lake rv park saw a need and noticed a marketing possibility. He put a plan together and started out small to see how it would do. The need was there and after 2 years, he has started clearing off for phase 2 of the campground. He owns the campground and maintains it but you buy the lot within the campground and you own that lot. With ownership of this lot you have a boat slip for your boat with golf cart access to it so you don't have to walk. Being a part of this campground also gives you access to 2 ponds, swimming pool, laundry mat, water falls by the boat docks, and a social gathering house. The way this is set up, its like a little neighborhood or think of it as your lake family every weekend. Now you can take your rv to your lot on the lake and enjoy being on the lake. This enables people to double their pleasure of their investment instead of missing out of enjoying the rv at the lake. Figuring out where there is a need for a service and knowing how to market it can be very profitable.

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